A columnist in today’s Coloradoan newspaper used The Group’s Insider newsletter as an example of “a great job of keeping in touch by sending out useful information.”
Margaret McDonald (Miss Communications) focused her column on newsletters as a marketing tool. This is what she had to say about The Insider….
“The Group, Inc.’s ‘Real Estate Insider’ is full of trends, statistics and other information that helps local residents understand the real estate market and plan accordingly.
Sure, the ‘Insider’ is consistently buillish on the idea of ownership, and yeah, it sometimes puts a little spit-and-polish on the bad news, and of course, it includes contact information for a ready-to-help-you Realtor on the back page. But the news within its pages is market-and-investment-focused, and it never devolves into that ‘let us tell you about us” stuff that so many companies think everybody wants to read.”
The Insider newsletter is published 10 times each year and is intentionally written to inform our customers about the Northern Colorado real estate market. Our 200+ Partners plus our managers and staff constantly keep our ears to the ground for the latest news and trends, both local and national. It is our goal to be ’The Source For Real Estate Information in Northern Colorado.’
If you would like to receive The Real Estate Insider, call one of our Realtors. They will be happy to make certain you receive your copy to stay up on the real estate news in Northern Colorado.